During a parliamentary session, the Canary Islands’ Minister of Employment and Tourism, Jéssica de León, warned that Morocco is becoming a direct competitor in tourism due to its significant investment strategy, especially with the upcoming Football World Cup. She emphasized that while the Canary Islands do not compete on price, they must be vigilant about the impact of announcements, protests, or messages that could affect the destination’s image.

Durante una sesión parlamentaria, la consejera de Empleo y Turismo de Canarias, Jéssica de León, advirtió que Marruecos se está convirtiendo en un competidor directo en turismo debido a su significativa estrategia de inversión, especialmente con el próximo Mundial de Fútbol. Subrayó que, aunque Canarias no compite en precios, debe estar atenta al impacto de anuncios, protestas o mensajes que puedan afectar la imagen del destino.

(Canarias7, 2025)

Jéssica de León, Minister of Tourism of the Government of the Canary Islands, Speaks during the XI International Tourism Forum of Maspalomas Costa Canaria in November 2023 (MASPALOMAS24, 2023)