After the global financial crisis in 2008, policies in Tenerife promoted foreign investment and granted foreign investors highly advantageous tax and financial repatriation terms. Land had become a commodity to service the tourism industry and not for local people to enjoy.

Reclassification of land into less protected classes has led to many developments popping up on the south coast of Tenerife; The level of protection at Puertito de Adeje was downgraded from “Rustic” to “Land Suitable for Planned Urban Development”, thus, allowing for the Cuna del Alma project to be proposed.