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Demonstrations over unsustainable tourism in the Canary Islands

Urgent events covered by GeoTenerife. Learn more about what is happening and why residents are protesting. 

Summary of the protests


Tourism in the Canary Islands has surged post-pandemic, with over 14 million foreign visitors in 2023—more than Brazil and Australia combined—and numbers projected to reach 18 million in 2024. Including 2 million Spanish visitors, this influx overwhelms the islands’ 2.2 million residents. Despite €1.17 billion in hotel investment in 2023 (the highest in Spain), most tourism income (70%) flows abroad. Locals face low wages (€1,200/month on average), soaring rents, and widespread poverty—one-third are at risk of social exclusion, and 65% struggle to get by. Frustrated by unchecked development and environmental degradation, 200,000 Canarians protested in April and several thousand again in October 2024, demanding a more sustainable tourism model that prioritises local needs and protects the islands’ fragile ecosystem. A third large-scale protest was held in May 2025 which we are covering here on Urgent events.

Latest news

16 Jan, 2026 - 8:42 AM

Key events

18th May 2025

3rd Large Scale Protest on 18th May

GeoTenerife attended both the protests in Santa Cruz, Tenerife and Las Palmas, Gran Canaria where thousands of people protested the tourism model. Many different groups were represented in the demonstration, showing how this is impacting all areas of society.

13th May 2025

'Daily cap' of visitors of the Anaga mountains

Tenerife council approved a daily cap on visitors to northern areas, specifically Anaga Rural Park, to protect the island’s natural heritage. The new motion will restrict tourist access to areas of the island with the aim of more sustainable tourism managment (Birmingham mail, 2025). Image by Hans from Pixabay.

1st February 2025

Despite the new regulations the number of tourist apartments have grown

The number of tourist apartments in the Canary Islands surges by 21% following announcement of new regulations. The number of registered tourist apartments in the Canary Islands has grown by 21% since the government announced plans for new regulations, El País (2025). Thus raising concerns over the already stressed housing market and local affordability. Image courtesy of Rafa Avero, sourced from El Pais.

29th November 2024

Salvar La Tejita has filed a environmental complaint against the Cuna del Alma project

Salvar La Tejita has filed a complaint with the Environmental Prosecutor’s Office due to the damage caused by the continuation of the Cuna del Alma construction works in Puerto de Adeje. Bulldozers have been excavating within the Cardonal-Tabaibal habitat of El Puertito, home to the largest population of sad viborina and two archaeological sites (Salvar El Puertito, 2024). This complaint was filed ten days after a young man chained himself to one of the diggers on the Cuna del Alma site, causing the construction works to be temporarily suspended. After several hours of this protest, he voluntarily came off the digger and was arrested (Salvar El Puertito, 2024).

20th October 2024

The second large-scale demonstration

Six months after the record-breaking demonstration on April 20th thousands returned to the streets for #20-O. Despite many political comments agreeing with the sentiment of earlier protests, activists complained no comprehensive measures have been implemented. Instead of the hotel moratorium they called for, several new luxury complexes have been given the green light. The Tenerife president fast-tracked an ``eco-tax`` but protesters say it's an entrance fee to Masca Gorge, not the global tourist tax they are fighting for. Further anger was stoked as the Cuna del Alma project was given official building permits. Local press put the number of protesters at 8,000, but our drone shots point to around 30,000 in Playa de las Américas. Photo credit Adriana Ariza Pardo MarineSciCamp student 2024

21st September 2024

Puertito de Adeje becomes a site of geologic interest

Puertito de Adeje becomes a site of geologic interest by IGME Through the collaborative research campaign between GeoTenerife and GeoTenerife affiliated students, international researchers, and local experts we were able to demonstrate the geological importance of Puertito de Adeje. The outcrops of the ignimbrite in this location record a type of rare volcanic activity and are of great importance for understanding and mitigating volcanic risk in possible future explosive eruptions in Tenerife. Over 1000 residents have volunteered to sponsor this rock through IGME 'Adopt a rock' initiative. Read more here:

20th September 2024

Cuna del Alma project resumes construction

The Adeje City Council officially granted the building permit for the Cuna del Alma tourism project, allowing construction to begin in El Puertito, south of Tenerife. The mayor of Adeje, José Miguel Rodríguez Fraga, set an 18-month deadline for the start of construction and a 48-month timeframe for the project's completion. Image sourced from Canarian Weekly (2024).

11th August 2024

Protest in El Puertito.

On the 11th of August, Salvar El Puertito organised a protest at El Puertito. Protestors stripped the metal fence erected around the Cuna del Alma construction site. Although there has been no immediate response from the Cuna del Alma developers, the president of Tenerife Cabildo, Rosa Davila, was interviewed the day after the protects in El Puertito and said “It is essential to review the current economic model so that the benefits of tourism revert to the citizens.” However, in response, employees, allegedly tore out the protected species Echium Triste on the 13th of August, in response to the protests. This was later denounced by the activist group Salvar La Tejita. Photo credit El Diario (2024).

24th April 2024

Parliament discuss mitigating the impacts of tourism

The plenary session of the Parliament of the Canary Islands voted on April 24th regarding multiple measures to mitigate the impacts of the mass-tourism model on the economy, environment, and society. Only one of these proposals was approved: measures to ``promote the recovery of island and municipal planning``, and to ``promote limitations and fees for non-residents to access protected natural areas``. The latter has informally been referred to as an ``Eco-tax``. This ``Eco-tax`` has been controversial due to worries it will discourage visitors and because it does not charge all tourists who visit the islands but tourists who visit the areas of natural beauty. Photography by Flikr Parcan.

20th April 2024

The first large-scale demonstration

On April 20 2024, some 200,000 Canarian people took to the streets to demonstrate against the unsustainable tourism model in the Canary Islands. Activists pointed to over-development putting limited resources under strain, the lowest wages in Spain, and a lack of affordable housing for locals. Despite record tourism numbers, a third of Canarians are at risk of poverty and social exclusion, with some living in cars or caves despite having a job. They called for a moratorium on more hotel buildings and an immediate stop to two contentious luxury resorts in Tenerife: La Tejita and Cuna del Alma. Six people went on hunger strike, and the protesters adopted the ``Canarias Se Agota`` mantra (The Canaries are Running Out). Photo credit Sharon Backhouse, Director of GeoTenerife.

Who is involved in the protests?

Canarias Palante, a participatory process for a change of tourism model, have released a report with 80+ measures for systemic change in the economic model. The measures range from decarbonisation to democratic water management. learn more here. The report results from the analysis of their year-long public consultation process with 75 Canarian environmental platforms and the public, and the 1200 proposals submitted to Canarias Palante by these stakeholders. 

‘The Canary Islands have a Limit’ is an umbrella platform for protesting against the unsustainable tourism model of the Canary Islands, which is eroding the environment, infrastructure and culture of the islands. The ‘Canarias Tiene Un Límite’ platform is used by multiple activist groups, including Greenpeace, Ecologists in Action, Canarias Palante, and ATAN. The movement focuses on all the Canary Islands, especially Tenerife, La Palma, and Gran Canaria, to demand systemic change.

Timeline of News articles and social media

November 15 2025 5:30 PM

Guaza Mountain threatened by urban speculation

Newspaper

Ecological damage

🇬🇧 The article reports that two major real estate companies have requested permission to build residential and commercial developments on the slopes of Montaña de Guaza in southern Tenerife, a site protected as a Natural Monument due to its geological, ecological, and historical importance. The proposed projects would affect land within the EU’s Natura 2000 conservation network and habitats for endangered species such as the Tenerife giant lizard and certain protected plants. The situation highlights broader tensions between tourism-driven urban expansion and environmental conservation in one of Tenerife’s most sensitive natural areas.

🇪🇸 El artículo informa de que dos importantes empresas inmobiliarias han solicitado permiso para construir urbanizaciones residenciales y comerciales en las laderas de la Montaña de Guaza, en el sur de Tenerife, un lugar protegido como Monumento Natural por su importancia geológica, ecológica e histórica. Los proyectos propuestos afectarían a terrenos incluidos en la red de conservación Natura 2000 de la UE y a hábitats de especies en peligro de extinción, como el lagarto gigante de Tenerife y ciertas plantas protegidas. La situación pone de relieve las tensiones existentes entre la expansión urbana impulsada por el turismo y la conservación del medio ambiente en una de las zonas naturales más sensibles de Tenerife.

Flanks of Guaza Mountain, where two urbanization projects are being planned by Palm-Mar Avenue

Source El Diario

November 6 2025 10:00 AM

Local resident confronts Adeje mayor over Cuna del Alma

Newspaper

Resident opinion

🇬🇧  During a public confrontation linked to the controversy over the Cuna del Alma project in Adeje, a local resident angrily challenged the mayor and symbolically tore up her PSOE party membership card, expressing frustration over the handling of the development and accusing local authorities of betraying residents’ interests.

🇪🇸 En el marco de la polémica por el proyecto Cuna del Alma en Adeje, una vecina increpó públicamente al alcalde y rompió simbólicamente su carné del PSOE, manifestando su indignación por la gestión del proyecto y acusando a las autoridades locales de dar la espalda a los intereses vecinales.

A neighbour confronts her mayor

Source Larazon

October 22 2025 4:44 PM

Citizens’ group warns Cuna del Alma investors

Newspaper

Activism

🇬🇧  The environmental platform Salvar El Puertito has issued a public warning to potential buyers and investors in the luxury villas of the Cuna del Alma tourism project at El Puertito de Adeje (Tenerife), arguing that the development is legally uncertain and risky rather than a slice of paradise. They highlight that the project has been repeatedly denounced for its environmental impact and serious irregularities, with ongoing legal procedures and challenges that could jeopardise the validity of property sales and make it impossible to complete construction, pointing to poor sales as evidence of investor hesitation. The group says it will continue legal actions and protests—including a planned demonstration—to try to stop the project entirely, urging would-be buyers to expect “legal problems, social conflict and significant financial risk” rather than a secure investment. 

🇪🇸 La plataforma ecologista Salvar El Puertito ha lanzado una advertencia pública a los posibles compradores e inversores de las villas de lujo del proyecto turístico Cuna del Alma en El Puertito de Adeje (Tenerife), argumentando que la promoción es jurídicamente incierta y arriesgada, en lugar de un pedazo de paraíso. Destacan que el proyecto ha sido denunciado en repetidas ocasiones por su impacto medioambiental y graves irregularidades, con procedimientos legales y recursos en curso que podrían poner en peligro la validez de las ventas de propiedades e imposibilitar la finalización de la construcción, señalando las escasas ventas como prueba de la indecisión de los inversores. El grupo afirma que continuará con las acciones legales y las protestas, incluida una manifestación prevista, para intentar detener el proyecto por completo, e insta a los posibles compradores a esperar «problemas legales, conflictos sociales y un riesgo financiero significativo» en lugar de una inversión segura.

An excatavor working in the ravine leading to the beach of Puertito de Adeje for the Cuna del Alma project.

Source El Diario

October 17 2025 9:05 PM

Greenpeace: Cuna del Alma “should be avoided at all costs”

Social media

Cuna del Alma

Greenpeace published its report on Friday, the 17th of October, “The Other Altri, or How Corporations Threaten Biodiversity and Governments Allow It”, regarding 12 cases that represent how corporations threaten the biodiversity of Spain. The Cuna del Alma project is listed amongst the 12.

The report correctly points out that the Cuna del Alma luxury tourist resort is being constructed between the Teno-Rasca Marine special conservation zone and La Caleta Site of Scientific interest. The report highlights the Cuna del Alma project as an “example of the complicity of administrations with an unsustainable and socially unjust tourism development model”

Manoel Santos, Greenpeace spokesperson, said “it makes no sense that administrations, and many companies, talk to us about coastal protection or sustainable tourism and then propose enormously unfair projects that leave no space for nature .”

Greenpeace publicó el viernes 17 de octubre su informe «The Other Altri, or How Corporations Threaten Biodiversity and Governments Allow It» (El otro Altri, o cómo las empresas amenazan la biodiversidad y los gobiernos lo permiten), en el que se recogen 12 casos que representan cómo las empresas amenazan la biodiversidad de España. El proyecto Cuna del Alma figura entre los 12.

El informe señala acertadamente que el complejo turístico de lujo Cuna del Alma se está construyendo entre la zona especial de conservación marina de Teno-Rasca y el Lugar de Interés Científico de La Caleta. El informe destaca el proyecto Cuna del Alma como «ejemplo de la complicidad de las administraciones con un modelo de desarrollo turístico insostenible y socialmente injusto».

Manoel Santos, portavoz de Greenpeace, afirmó que «no tiene sentido que las administraciones, y muchas empresas, nos hablen de protección costera o turismo sostenible y luego propongan proyectos enormemente injustos que no dejan espacio para la naturaleza».

Posted by @ApadrinaUaRoca

Cite us

Research by Sergio P. Alfaya, GeoTenerife Collaborator, Isabel Queay, Volcanostories Researcher, and Ajay Wynne Jones, VolcanoStories Content Coordinator