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Demonstrations over unsustainable tourism in the Canary Islands

Urgent events covered by GeoTenerife. Learn more about what is happening and why residents are protesting. 

Summary of the protests


Tourism in the Canary Islands has surged post-pandemic, with over 14 million foreign visitors in 2023—more than Brazil and Australia combined—and numbers projected to reach 18 million in 2024. Including 2 million Spanish visitors, this influx overwhelms the islands’ 2.2 million residents. Despite €1.17 billion in hotel investment in 2023 (the highest in Spain), most tourism income (70%) flows abroad. Locals face low wages (€1,200/month on average), soaring rents, and widespread poverty—one-third are at risk of social exclusion, and 65% struggle to get by. Frustrated by unchecked development and environmental degradation, 200,000 Canarians protested in April and several thousand again in October 2024, demanding a more sustainable tourism model that prioritises local needs and protects the islands’ fragile ecosystem. A third large-scale protest was held in May 2025 which we are covering here on Urgent events.

Latest news

31 Dec, 2025 - 12:00 PM

Key events

18th May 2025

3rd Large Scale Protest on 18th May

GeoTenerife attended both the protests in Santa Cruz, Tenerife and Las Palmas, Gran Canaria where thousands of people protested the tourism model. Many different groups were represented in the demonstration, showing how this is impacting all areas of society.

13th May 2025

'Daily cap' of visitors of the Anaga mountains

Tenerife council approved a daily cap on visitors to northern areas, specifically Anaga Rural Park, to protect the island’s natural heritage. The new motion will restrict tourist access to areas of the island with the aim of more sustainable tourism managment (Birmingham mail, 2025). Image by Hans from Pixabay.

1st February 2025

Despite the new regulations the number of tourist apartments have grown

The number of tourist apartments in the Canary Islands surges by 21% following announcement of new regulations. The number of registered tourist apartments in the Canary Islands has grown by 21% since the government announced plans for new regulations, El País (2025). Thus raising concerns over the already stressed housing market and local affordability. Image courtesy of Rafa Avero, sourced from El Pais.

29th November 2024

Salvar La Tejita has filed a environmental complaint against the Cuna del Alma project

Salvar La Tejita has filed a complaint with the Environmental Prosecutor’s Office due to the damage caused by the continuation of the Cuna del Alma construction works in Puerto de Adeje. Bulldozers have been excavating within the Cardonal-Tabaibal habitat of El Puertito, home to the largest population of sad viborina and two archaeological sites (Salvar El Puertito, 2024). This complaint was filed ten days after a young man chained himself to one of the diggers on the Cuna del Alma site, causing the construction works to be temporarily suspended. After several hours of this protest, he voluntarily came off the digger and was arrested (Salvar El Puertito, 2024).

20th October 2024

The second large-scale demonstration

Six months after the record-breaking demonstration on April 20th thousands returned to the streets for #20-O. Despite many political comments agreeing with the sentiment of earlier protests, activists complained no comprehensive measures have been implemented. Instead of the hotel moratorium they called for, several new luxury complexes have been given the green light. The Tenerife president fast-tracked an ``eco-tax`` but protesters say it's an entrance fee to Masca Gorge, not the global tourist tax they are fighting for. Further anger was stoked as the Cuna del Alma project was given official building permits. Local press put the number of protesters at 8,000, but our drone shots point to around 30,000 in Playa de las Américas. Photo credit Adriana Ariza Pardo MarineSciCamp student 2024

21st September 2024

Puertito de Adeje becomes a site of geologic interest

Puertito de Adeje becomes a site of geologic interest by IGME Through the collaborative research campaign between GeoTenerife and GeoTenerife affiliated students, international researchers, and local experts we were able to demonstrate the geological importance of Puertito de Adeje. The outcrops of the ignimbrite in this location record a type of rare volcanic activity and are of great importance for understanding and mitigating volcanic risk in possible future explosive eruptions in Tenerife. Over 1000 residents have volunteered to sponsor this rock through IGME 'Adopt a rock' initiative. Read more here:

20th September 2024

Cuna del Alma project resumes construction

The Adeje City Council officially granted the building permit for the Cuna del Alma tourism project, allowing construction to begin in El Puertito, south of Tenerife. The mayor of Adeje, José Miguel Rodríguez Fraga, set an 18-month deadline for the start of construction and a 48-month timeframe for the project's completion. Image sourced from Canarian Weekly (2024).

11th August 2024

Protest in El Puertito.

On the 11th of August, Salvar El Puertito organised a protest at El Puertito. Protestors stripped the metal fence erected around the Cuna del Alma construction site. Although there has been no immediate response from the Cuna del Alma developers, the president of Tenerife Cabildo, Rosa Davila, was interviewed the day after the protects in El Puertito and said “It is essential to review the current economic model so that the benefits of tourism revert to the citizens.” However, in response, employees, allegedly tore out the protected species Echium Triste on the 13th of August, in response to the protests. This was later denounced by the activist group Salvar La Tejita. Photo credit El Diario (2024).

24th April 2024

Parliament discuss mitigating the impacts of tourism

The plenary session of the Parliament of the Canary Islands voted on April 24th regarding multiple measures to mitigate the impacts of the mass-tourism model on the economy, environment, and society. Only one of these proposals was approved: measures to ``promote the recovery of island and municipal planning``, and to ``promote limitations and fees for non-residents to access protected natural areas``. The latter has informally been referred to as an ``Eco-tax``. This ``Eco-tax`` has been controversial due to worries it will discourage visitors and because it does not charge all tourists who visit the islands but tourists who visit the areas of natural beauty. Photography by Flikr Parcan.

20th April 2024

The first large-scale demonstration

On April 20 2024, some 200,000 Canarian people took to the streets to demonstrate against the unsustainable tourism model in the Canary Islands. Activists pointed to over-development putting limited resources under strain, the lowest wages in Spain, and a lack of affordable housing for locals. Despite record tourism numbers, a third of Canarians are at risk of poverty and social exclusion, with some living in cars or caves despite having a job. They called for a moratorium on more hotel buildings and an immediate stop to two contentious luxury resorts in Tenerife: La Tejita and Cuna del Alma. Six people went on hunger strike, and the protesters adopted the ``Canarias Se Agota`` mantra (The Canaries are Running Out). Photo credit Sharon Backhouse, Director of GeoTenerife.

Who is involved in the protests?

Canarias Palante, a participatory process for a change of tourism model, have released a report with 80+ measures for systemic change in the economic model. The measures range from decarbonisation to democratic water management. learn more here. The report results from the analysis of their year-long public consultation process with 75 Canarian environmental platforms and the public, and the 1200 proposals submitted to Canarias Palante by these stakeholders. 

‘The Canary Islands have a Limit’ is an umbrella platform for protesting against the unsustainable tourism model of the Canary Islands, which is eroding the environment, infrastructure and culture of the islands. The ‘Canarias Tiene Un Límite’ platform is used by multiple activist groups, including Greenpeace, Ecologists in Action, Canarias Palante, and ATAN. The movement focuses on all the Canary Islands, especially Tenerife, La Palma, and Gran Canaria, to demand systemic change.

Timeline of News articles and social media

October 12 2025 8:30 PM

Adeje mayor Rodríguez Fraga defends Cuna del Alma

Newspaper

Political comment

🇬🇧  The article reports that Adeje mayor José Miguel Rodríguez Fraga defended the continuation of the controversial Cuna del Alma tourism development, arguing that the project has long-standing legal backing, with planning rights dating back decades and having passed multiple administrative and planning stages. He described it as beneficial for the area, claiming it would expand public spaces, improve beach access, and comply with environmental and urban planning requirements. Fraga rejected proposals to halt or purchase the land to stop construction, stating this would be financially unfeasible and legally problematic for the municipality, while acknowledging wider public concerns about tourism and economic pressures but insisting tourism must remain a key economic driver for the region.

🇪🇸 El artículo informa de que el alcalde de Adeje, José Miguel Rodríguez Fraga, defendió la continuación del controvertido proyecto turístico Cuna del Alma, argumentando que el proyecto cuenta con un respaldo legal de larga data, con derechos de planificación que se remontan a décadas atrás y que ha superado múltiples etapas administrativas y de planificación. Lo describió como beneficioso para la zona, alegando que ampliaría los espacios públicos, mejoraría el acceso a la playa y cumpliría con los requisitos medioambientales y de planificación urbana. Fraga rechazó las propuestas de detener o comprar los terrenos para impedir la construcción, afirmando que esto sería inviable desde el punto de vista financiero y problemático desde el punto de vista jurídico para el municipio, al tiempo que reconocía las preocupaciones generales de la población sobre el turismo y las presiones económicas, pero insistiendo en que el turismo debe seguir siendo un motor económico clave para la región.

An excatavor working in the ravine leading to the beach of Puertito de Adeje for the Cuna del Alma project.

Source El Dia

September 18 2025 12:00 PM

Complaint filed over alleged illegal hotel at La Tejita

Newspaper

La Tejita resort

🇬🇧 A complaint has been filed denouncing the alleged illegality of the hotel project at La Tejita, highlighting violations of coastal protection regulations and environmental law and reinforcing broader criticism of large-scale tourism developments along Tenerife’s coastline, often cited alongside cases such as Cuna del Alma.

Environmental groups in Tenerife have criticised negotiations between the hotel chain Meliá and the developer Viqueira to manage the controversial La Tejita beachfront hotel, which activists describe as “illegal” due to its location on a sensitive dune ecosystem and its history of planning and coastal law disputes. The project has faced strong public opposition since it was proposed, including over 160,000 signatures against it and years of protests, as well as multiple administrative orders to halt construction over alleged irregularities, including encroachment on dunes that help protect the coastline.

🇪🇸 Se ha presentado una denuncia en la que se denuncia la supuesta ilegalidad del proyecto hotelero en La Tejita, en la que se destacan las violaciones de la normativa de protección costera y la legislación medioambiental y se refuerzan las críticas generales a los grandes proyectos turísticos a lo largo del litoral de Tenerife, a menudo citados junto con casos como el de Cuna del Alma.

Los grupos ecologistas de Tenerife han criticado las negociaciones entre la cadena hotelera Meliá y la promotora Viqueira para gestionar el controvertido hotel frente al mar de La Tejita, que los activistas califican de «ilegal» debido a su ubicación en un ecosistema dunar sensible y a su historial de disputas en materia de planificación y legislación costera. El proyecto ha enfrentado una fuerte oposición pública desde que se propuso, incluyendo más de 160 000 firmas en contra y años de protestas, así como múltiples órdenes administrativas para detener la construcción por presuntas irregularidades, entre ellas la invasión de dunas que ayudan a proteger el litoral.

Protest sign outside of La Tejita

Source Diario de Avisos

September 10 2025 1:41 PM

Apadrina una Roca speak against development in Puertito de Adeje

Social media

Ecological damage

We stand in solidarity with the godparents who defend the conservation of the Geological Place of Interest of #PuertitodeAdeje, affected by an urban development project in #Tenerife. We reject the destruction of this #geologicalheritage without considering all the alternatives.

Nos solidarizamos con los padrinos y madrinas que defienden la conservación del Lugar de Interés Geológico del #PuertitodeAdeje, afectado por un proyecto urbanístico en #Tenerife. Rechazamos la destrucción de este #patrimoniogeológico sin valorar todas las alternativas.

Posted by @ApadrinaUnaRoca
September 7 2025 5:30 PM

Rezoning of rural land in Adeje

Newspaper

Stakeholder comment

🇬🇧 The article reports about a group of landowners whose properties were earmarked for expropriation for the Cuna del Alma tourist project in El Puertito de Adeje (Tenerife) have successfully pushed the Adeje town council to approve a controversial urban planning pact that will reclassify about 134,000 m² of rural (suelo rústico) land as urbanizable—meaning it could be built on rather than remain protected countryside.

This agreement, promoted by large landowners in Adeje, alters the municipality’s planning rules (Plan General de Ordenación) and would significantly increase the land’s value by shifting its legal status The council insists the change is aimed at addressing local housing and traffic needs, but opponents argue there has been insufficient environmental or legal justification and that the process could constitute a “pelotazo urbanístico” (windfall deal) rather than proper planning. (eldiario.es)

🇪🇸 El artículo informa sobre un grupo de propietarios cuyas propiedades fueron expropiadas para el proyecto turístico Cuna del Alma en El Puertito de Adeje (Tenerife) han conseguido que el Ayuntamiento de Adeje apruebe un polémico pacto urbanístico que reclasificará unos 134 000 m² de suelo rústico como urbanizable, lo que significa que se podrá construir en él en lugar de seguir siendo un espacio protegido.

Este acuerdo, promovido por grandes propietarios de Adeje, modifica las normas urbanísticas del municipio (Plan General de Ordenación) y aumentaría significativamente el valor del terreno al cambiar su estatus legal. El ayuntamiento insiste en que el cambio tiene como objetivo abordar las necesidades locales de vivienda y tráfico, pero los opositores argumentan que no hay suficiente justificación medioambiental o legal y que el proceso podría constituir un «pelotazo urbanístico» en lugar de una planificación adecuada. (eldiario.es)

Location of the plots of land that are to be rezoned in Adeje, southern Tenerife.

El Diario/a>

Cite us

Research by Sergio P. Alfaya, GeoTenerife Collaborator, Isabel Queay, Volcanostories Researcher, and Ajay Wynne Jones, VolcanoStories Content Coordinator