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Urgent Events: Demonstrations over unsustainable tourism in the Canary Islands

The Canary Islands have seen a steep rise in visitors post-pandemic. Over 14 million foreign tourists visited in 2023, more than the total of two much larger territories Brazil (6m) and Australia (7m). That’s a 24% rise in pre-Covid figures, and 2024 figures look set to be even higher (circa 18 million). Add another 2 million Spanish national visitors, to islands with a population of just 2.2 million.

The Canary Islands offer hugely advantageous terms to foreign investors, with some paying just 4% tax with free repatriation of profits. According to local activists, 70% of the income from tourism here is funnelled abroad even as new hotels go up, fragile landscapes cemented over, and limited resources squandered. The investment in luxury hotels is staggering: in 2023 the Canary Islands received €1.17 billion in hotel investment (the highest in Spain).

But the wages paid are the lowest in Spain (just €1,200 per month on average) and rental prices are rocketing, meaning the average Canarian would need to spend 90% of their salary on a home. One-third of Canarians are at risk of poverty and social exclusion, 65% of them have difficulty making ends meet each month and many can’t afford a home despite having a job.

Some 200,000 Canarian residents protested on the 20th of April and October to make their concerns heard. Frustrated that no progress had been made, they called a further protest six months later on 20 October, this time in tourist areas across all the islands and several cities on the mainland.

Activists want a new tourism model implemented that incorporates their concerns and protects their biodiverse paradise in the Atlantic. GeoTenerife compiles news resources and social media on this developing story below so that locals, students, researchers, journalists and the public alike can access it openly.

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Cite us

Research by Sergio P. Alfaya, GeoTenerife Collaborator, and Ajay Wynne Jones, VolcanoStories Content Coordinator

Key events

  1. On April 20 2024, some 200,000 Canarian people took to the streets to demonstrate against the unsustainable tourism model in the Canary Islands. Activists pointed to over-development putting limited resources under strain, the lowest wages in Spain, and a lack of affordable housing for locals. Despite record tourism numbers, a third of Canarians are at risk of poverty and social exclusion, with some living in cars or caves despite having a job. They called for a moratorium on more hotel buildings and an immediate stop to two contentious luxury resorts in Tenerife: La Tejita and Cuna del Alma. Six people went on hunger strike, and the protesters adopted the “Canarias Se Agota” mantra (The Canaries are Running Out).

    Photo credit Sharon Backhouse, Director of GeoTenerife.
  2. The plenary session of the Parliament of the Canary Islands voted on April 24th regarding multiple measures to mitigate the impacts of the mass-tourism model on the economy, environment, and society. Only one of these proposals was approved: measures to “promote the recovery of island and municipal planning”, and to “promote limitations and fees for non-residents to access protected natural areas”. The latter has informally been referred to as an “Eco-tax”. This “Eco-tax” has been controversial due to worries it will discourage visitors and because it does not charge all tourists who visit the islands but tourists who visit the areas of natural beauty.

  3. To illustrate the extent of the planned construction, our @geointern 2023 local scholar Sergio Alfaya studied the project’s 800-page “Plan Parcial” detailing everything that had been authorised, creating a detailed 3D representation of the proposed Cuna del Alma touristic complex in Puertito de Adeje. The size of the polygons in the model indicates the maximum building height from the highest elevation point in each parcel, assuming a 3-meter rise per floor. This visualization makes it clear how much of the natural landscape will be sacrificed for this project.

    Diagram credit GeoTenerife 2024

  4. On the 11th of August, Salvar El Puertito organised a protest at El Puertito. Protestors stripped the metal fence erected around the Cuna del Alma construction site. Although there has been no immediate response from the Cuna del Alma developers, the president of Tenerife Cabildo, Rosa Davila, was interviewed the day after the protects in El Puertito and said It is essential to review the current economic model so that the benefits of tourism revert to the citizens.” 

    However, in response, employees, allegedly tore out the protected species Echium Triste on the 13th of August, in response to the protests. This was later denounced by the activist group Salvar La Tejita.

    Photo credit Ignacio Garcia, GeoTenerife.

  5. The Adeje City Council officially granted the building permit for the Cuna del Alma tourism project, allowing construction to begin in El Puertito, south of Tenerife. The mayor of Adeje, José Miguel Rodríguez Fraga, set an 18-month deadline for the start of construction and a 48-month timeframe for the project’s completion 

     

    (Canarian Weekly, 2024).

  6. Puertito de Adeje becomes a site of geologic interest by IGME

    Through the collaborative research campaign between GeoTenerife and GeoTenerife affiliated students, international researchers, and local experts we were able to demonstrate the geological importance of Puertito de Adeje. The outcrops of the ignimbrite in this location record a type of rare volcanic activity and are of great importance for understanding and mitigating volcanic risk in possible future explosive eruptions in Tenerife. Over 1000 residents have volunteered to sponsor this rock through IGME ‘Adopt a rock’ initiative. Read more here:

    Photo credit Natalia Puche-Polo, VolcanoStories collaborator.

  7. Six months after the record-breaking demonstration on April 20th thousands returned to the streets for #20-O. Despite many political comments agreeing with the sentiment of earlier protests, activists complained no comprehensive measures have been implemented. Instead of the hotel moratorium they called for, several new luxury complexes have been given the green light. The Tenerife president fast-tracked an “eco-tax” but protesters say it’s an entrance fee to Masca Gorge, not the global tourist tax they are fighting for. Further anger was stoked as the Cuna del Alma project was given official building permits. Local press put the number of protesters at 8,000, but our drone shots point to around 30,000 in Playa de las Américas.

    Photo credit Adriana Ariza Pardo MarineSciCamp student 2024

Foundations and organisations

Canarias Se Agota, is a collective which has been centred during the discussion of the 20A protests, Canarias Se Agota demonstrates and calls for action for “the Ecological and Social Regeneration of the Archipelago”. The demands of the movement are:

Foundations across the Canary Islands have joined to form SOS Canarias and to publish an open draft proposal for policy action, with the aims of protecting the natural heritage of the islands, increasing the archipelago’s sovereignty, and improving the quality of life of the residents. Access the original document and translated English document below.

The Canarias Palante participatory process is a coalition of 75 organizations and foundations from across the Canary Islands. They are requesting that a representative of the Canarias Palante be allowed to participate in future negotiations with the relevant administrations about the tourism model of the island. This participation will help to ensure that the people’s desires are taken into account during the negotiations. Canariaspalante is a platform that allows the citizens of the Canary Islands to voice their opinions through an online form where the locals can suggest ideas that will be considered at the negotiation table.

Timeline of News articles and social media

20 Feb, 2025 - 2:00 PM

Fernando Clavijo, The President of the Canary Islands Government, asks for “concrete measures” from activist groups

Social media post

Political comment

Post February 16th, when another demonstration for sustainable tourism took place, the President of the Canary Island Government asked that social groups bring “concrete measures” in the process of change to a sustainable model. This was received poorly by some of these social groups especially considering the 51 measures the Government has proposed to bring about a sustainable model of tourism has been greatly criticised by activist groups for not going far enough to protect the Canary Islands.

20 Feb, 2025 - 2:00 PM

Discussion about the elites of the Canary Islands

Social media post

Political comment

Tamaranae activist’s social media post discusses the elite of the Canary Islands and how they benefit from the current tourism model. In particular, the post discusses Eustasio López González, who owns the Lopesan Hotel Group, Wolfgang Kiesling who owns Loro Parque, and the Dominguez Santana Brothers who are the founders of the Hiperdino brand.

11 Feb, 2025 - 2:00 PM

Sergio Rodríguez: La Palma is moving towards risk-informed infrastructure

Newspaper article

Infrastructure

Sergio_Rodríguez_(4)_(1) (3)

Sergio Rodriquez, President of Cabildo La Palma. Sourced from Cabildo la Palma

04 Feb, 2025 - 11:00 AM

AtanTenerife analyses the impact of the Underwater Gardens project

Social media

“CALL IT WHATEVER YOU WANT, THIS IS A THEME PARK.

WE SHOW YOU SOME REASONS WHY WE WILL FIGHT AGAINST THIS MACROPROJECT.

THEY WANT TO “ENHANCE VALUE” A PLACE TO FILL IT WITH HOTELS AND TOURIST INFRASTRUCTURES.

We already know what happens when an area is allocated to mass tourism:

THE IDENTITY AND NATURAL BEAUTY OF THE PLACE ARE ALTERED FOREVER.

The Underwater Gardens Park project is intended to be located in Punta Blanca, an isolated coastal area in the municipality of Guía de Isora. This place stands out for its landscape and has one of the most emblematic waves on the island of Tenerife, highly valued by the surfing community.

A PROJECT THAT IS DRESSED AS REGENERATIVE, BUT IS QUITE THE OPPOSITE.

Land part:

They call it a regenerative project but they are going to transform the space with the construction of diving pools, spas, a bar, gardens and other facilities. This is called prioritizing leisure and tourism over the recovery of the local ecosystem.

A PROJECT THAT IS DRESSED AS REGENERATIVE, BUT IS QUITE THE OPPOSITE.

Marine part:

The project is based on the “regeneration of the seabed” and to this end they are going to install marine structures in an area that belongs to the ZEC Teno-Rasca. What the islands’ seabeds need to recover are marine reserves and a solution to the problem of sewage outfalls, not structures to make diving more attractive.

IRREPARABLE ENVIRONMENTAL IMPACT.

These alterations to the soil and seabed cause permanent damage to ecosystems. This project will affect the area protected by the Natura 2000 Network Teno Rasca Special Conservation Zone and its adjacent land area.

04 Feb, 2025 - 11:00 AM

Canarian musician publishes a song about Canarias se Agota

Social media

“CANARIAS SE AGOTA 🆘🛟 Todos podemos poner nuestro grano de arena, y tenemos nuestra responsabilidad. Sin embargo, son los políticos los primeros responsables como gestores, y hay nombres con apellidos a los que tenemos que sacar de las instituciones si no cumplen! #canarias

“CANARY ISLANDS RUNNING OUT 🆘🛟 We can all do our bit, and we have a responsibility. However, politicians are the ones with the greatest responsibility as managers, and there are names and surnames that we have to remove from the institutions if they do not comply! #canaryislands

(Fresssssssssh, Canarian musician, 2025)

GeoTenerife's press release and comments

Puertito de Adeje sponsored by 1000 people

Thank you! We are over 1,000 sponsors helping to highlight the geology of Puertito de Adeje in Tener

Press release: Puertito de Adeje becomes a site of geologic interest

After several field campaigns, in association with a variety of experts and students, GeoTenerife h

Plunder for profit

Canarians are taking to the streets on 20 April to protest against a model of tourism that impoveris

GeoTenerife, interviewed by GBN, about the Cuna del Alma project. This video is a part of GeoTenerife’s Sustainable Tourism project.
GeoTenerife, interviewed by ITV, about the Cuna del Alma project. This video is a part of GeoTenerife’s Sustainable Tourism project.
Sharon Backhouse (Director of GeoTenerife), interviewed by LBC, regarding the protests across the Canary Islands on April 20th.